CREATIVE RETAIL AND DESTINATION MARKETING

Work | MADISONSOHO - Creative Retail and Destination Marketing

WORK - Commerz Real

Changing Shopper’s Perceptions


Victoria Square, Belfast, houses over 70 retailers including luxury, aspirational and high-street brands.  MADISONSOHO is appointed as the full service marketing agency to make the iconic shopping centre’s offering more inclusive and focussed, without taking away from its premium positioning.

Through strategic marketing plans, events, online, creative, ATL, BTL, TTL and customer service initiatives, we are helping retailers exceed their ambitious sales and footfall targets while increasing the appeal of the centre to a wider demographic.

Our in-house creative team have produced a series of successful campaigns through various channels including online marketing via their website, press, radio, social media, experiential, email marketing and television advertisements. And the results speak for themselves…


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