CREATIVE RETAIL AND DESTINATION MARKETING

Work | MADISONSOHO - Creative Retail and Destination Marketing

WORK - Land Securities

Not Just B2C


One of the largest shopping centre owners in the UK, Land Securities, appointed MADISONSOHO as their retained B2B and leasing marketing agency.

Our task was to rethink and redesign the commercial property owner’s leasing communications in all media and to bring a fresh approach to multi-channel leasing marketing.

In order to make the desired impact, we produced a standout solution in the form of a suite of bespoke and highly tailored leasing materials and brochures.  Through these unique mechanisms, we created personalised communications aimed at target brands across print and digital channels.

In addition, using direct mail, e-blasts, innovative 360° online tours, exhibitions, advertising and targeted media selection, videos and bespoke, branded marketing materials, we continue to help Land Securities cement their position as the UK’s leading retail landlord of choice.


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