Once upon a time... (2008 to be precise) ...in a land far, far away... (Birmingham)
Our Story

Our story

Ours is not yet an epic tale, we're technically only three years old, but what the MADISONSOHO story lacks in chapters it undoubtedly makes up for in pace, in its exotic foreign locations and in its cast of characters' exciting back stories.

We're already an essential industry knowledge base and have been the talk of our sector since our chief exec, John White, and creative mastermind, Daniel Vigrass, launched the firm following a management buyout.

In 2008 they established the mighty MADISONSOHO as a specialist agency by rebranding and repositioning the British marketing business of global communications colossus DG3.

The buyout drew much attention and no little applause from an industry in turmoil at that time and, frankly, we haven't stopped raising marketeers eyebrows since.

More importantly still, we've won the abiding respect of many industry players, some of whom have happily thrown their lot in with us, such has been the extent of their admiration.

And in 2010, in what we believe is an innovative and, yes, a quite unique outsourcing deal, we also acquired the crack retail marketing team from international property consultancy DTZ.

That allowed the firm to realise yet more tremendous projects around the globe, from Eastern and Western Europe to the Americas and the Middle East, to China and beyond.

Such global success is due in no small part to the influence of the universally revered former DTZ stalwart, Eileen Connolly, whose award-winning marketing skills, combined with our creative aces, has made for a tantalising proposition.

We're not obsessed with astonishing growth or turbo-charging our profits and prefer instead to concentrate on the quality of our hard work and elevating your brand through higher and higher levels.

That said, we already have a healthy and stable multi-million pound turnover a year and, yes, we are quietly rather proud of what we've managed so far.

Naturally, there are many further chapters still to come

News

MADISONSOHO were nominated for two Cream Awards and we took home the Gold!

The Cream Midlands Awards are all about celebrating and rewarding creativity, for those working in the advertising, design and digital industry

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Opinions

Generation change

The global financial crisis that began in 2008 continues to haunt the collective psyche of consumers and shoppers around the world as we all come to terms with a “new normal” typified by a world of...

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