Generation change
The global financial crisis that began in 2008 continues to haunt the collective psyche of consumers and shoppers around the world as we all come to terms with a “new normal” typified by a world of fear, uncertainty and doubt – the FUD factor as we like to call it.
This paradigm shift in our collective psychology, coupled with
other key global lifestyle and consumer trends, such as an
explosion in social media, smart phone and mobile marketing and a
resurgence of post-war and more family-oriented values to mention
just a handful, has modified the needs and wants of consumers
around the globe.
This has a profound effect
on the way we should be communicating with consumers and potential
visitors
to our destinations from a marketing perspective, and also for the
strategies and tactics we devise and deploy to maximise our
marketing campaigns.
To ensure our clients are kept abreast of these emerging trends
and the associated impacts, our bi-annual trends briefing has now
become something of an industry benchmark that aggregates all of
the latest thinking in this crucial area of lifestyle analysis,
trends forecasting and futurology.
We regularly present our briefings at key destination marketing
industry events around the globe and are happy to arrange private
presentations for our clients also. Please make contact with
our Chief Exec, John White (+447768 777 730 or john.white@madisonsoho.com)
, to learn more or to arrange a meeting.
Meantime, here's a link to an article produced by Shopping
Centre Magazine that explores some of the key themes presented at
our recent trends update at the 2010 BCSC Centre Manager's
Conference in Edinburgh.
Download the
full article here.