Here's a Two-minute advert on Channel 4 features 21st-century
twist on tale of three little pigs.
The Guardian has launched its first major brand positioning TV
ad for more than 25 years with a commercial broadcast on Channel 4
as part of a campaign promoting the paper's concept of "open
journalism"
The TV ad follows a developing story of three little pigs being
arrested in a police raid, via the Guardian's coverage and
interaction with readers and internet users through the newspaper,
website, blogs, tweets and video.
The Guardian portrays a very particular perspective on todays
current affairs & news - one that takes a step back into the
shoes of the everyday consumer - through the concept of Facebook,
twitter and blogging it relates to us in a digital mannerism of
communication and the way we express our opinions so widely and
forcefully through the multi-media digital platform. The Guardian
is worlds apart from other news websites where consumer perspective
lacks integrity with a weak approach to relate to its customers,
through their blogs, videos and the wide interface of comments
sections on their website, the Guardian easily achieve this.
It's also an interesting view on todays society and one that I
would have to agree with - the big bad wolf representing some form
of governmental body? The three little pigs, the common people, to
put it so blunt, innocent and victimised in todays economy,
interesting and very creative approach to promoting the paper's
concept of "open journalism", yet why have The Guardian very
cleverly fitted up the Three Little Pigs for crimes we know they
didn't commit and set the Wolf up as the good guy?
Of maybe using the concept of a fairy tale with various morals
for a serious subject is just a little bit too silly - Can't seem
to draw a conclusion on this one - however - have a look and draw
your on line on the advert!
View the video here: http://www.guardian.co.uk/media/video/2012/feb/29/open-journalism-three-little-pigs-advert?CMP=twt_gu