Social media
As with the online culture, we've known for many years that the way forward is to hire people who live and breathe this stuff.
Our in-house social media capabilities are therefore of the very
highest order and MADISONSOHO can provide facilities from planning
to realisation and management to training and campaign
management.
We also produce integrated viral videos and
guerilla campaigns and have seen demand for these
services grow rapidly in recent years.
Recently, we developed Oomph. Oomph is a MADISONSOHO
service that provides our clients with an accurate and quantifiable
assessment of their social media activity and provides a detailed
measurement of their brand's influence across the social media
spectrum.
Oomph was born out of the need of our clients' to measure their
social media performance and penetration; to provide guidance and
quantifiable justification for future social media investments and
to provide an ongoing score to sense check their social media
activity and ensure success.
As well as undertaking a detailed initial assessment of our
clients' social media activity, we measure over 40 variables on
various social media platforms to determine our clients' score in
three key areas that we believe are vital for online and social
media success. These three areas are Magnitude, Spread and
Influence.
Magnitude is the size of your engaged audience and is based on
those of your followers and friends who actively listen and react
to your messages. Spread is the likelihood that your messages will
generate actions on social media platforms. Influence indicates how
influential your audience is. The Oomph score is highly
correlated to the social media activity and influence of your
network.
Please get in touch if you would like to know more about our
social media services.
Email us at socialmedia@madisonsoho.com
for more information.