The ultimate holiday
There’s little point in denying, when Xscape came to MADISONSOHO looking for help with a 2009 summer campaign, we were absolutely delighted to get involved.
There are few places that promote and sustain such levels of
high enthusiasm as the three Xscape centres.
For them we put together the Ultimate Package Holiday, an
event-led campaign that encouraged consumers to use the centres
during the summer holidays.
Beaches, which were created at each location, all boasted their
own events programme with conveyor belts and mock-fuselage and were
met with a tidal wave of consumer enthusiasm.
Promoted via various mediums, though primarily print and digital,
the campaign enjoyed an almost instantaneous response.
MADISONSOHO also developed a bespoke electronic 'check-in' system,
to capture visitor details, resulting in each centre acquiring a
healthy database.
And because the first summer proved such a roaring success we were
asked to work our magic again in 2010, again to the great approval
of the public.
In Milton Keynes we even debuted, X:FEST 2010, an urban event that
boasted secret music gigs, a big screen, and a skate ramp and
developed sharp new creative to launch it.