The art of shopping
Impressing the great people of Bath, with their city’s centuries of high culture, grand architecture and exquisite taste, is no easy task.
For the launch of the area's hugely impressive Southgate Bath, a
£400million project, we were therefore determined to provide
creative work that would leave a lasting impression.
So, to satisfy our own high goals, we knew our Discover The Art Of
Shopping campaign, using a very distinctive, ornate picture frame
and stylised fashion/artistic imagery had to be good.
Fortunately our attention to detail helped the campaign become a
major success.
We developed all marketing aspects from strategy, branding,
marketing planning, budget management, creative, advertising,
promotions, event co-ordination and online activations to such a
level that the Art of Shopping strapline and frame have now become
synonymous with shopping in the area.