Seef Mall already had an established position within Bahrain but was facing challenges both commercially from a bigger, newer neighbour as well as politically as the core catchment suffered continuing civil unrest.
As expert retail destination consultants, MADISONSOHO has
brought an international authority to the centre, driving the
marketing function, setting budgets and reviewing the plans going
Following our major research study with CACI we supported the
appointment of a new Head of Marketing, together with the initial
planning for renewed creative and digital campaigns.
MADISONSOHO now supports Seef's on-site team and third party
agencies to deliver the very best marketing practice and our
presence in Bahrain has gone from strength to strength.