Fashion comes to life
A true icon of Cambridge retail, the Grand Arcade represents all that MADISONSOHO stands for.
Having launched the centre in 2007, then relaunched in 2010 we
consider this beautiful and spectacularly stylish arena to be our
baby and we have helped elevate it to the very highest levels of
excellence.
Our campaign line, Where Fashion Comes To Life, has been lauded
time and again by retailers and consumers alike since we introduced
it across all media.
To support these campaigns we always make market research our
first priority, followed by online activity, bus advertising,
radio, targeted doorstops and in-center collateral.
Always determined to sustain our positive momentum, our 2011 work
has seen the introduction of an 8 ft illuminated 'GA' structure, to
sit alongside key Cambridge locations as a backdrop to a fashion
shoot.
The GA structure has also been used in the highly acclaimed in
centre spring/summer fashion show and this evolution of the
celebrated campaign line has further reinforced it across the
marketplace.