Marketing: Fashion Comes to Life
A true icon of Cambridge retail, our challenge has been to ensure that Grand Arcade is elevated to the highest levels of excellence.
We were instrumental in setting up the scheme's
launch strategy and steering a campaign which went on to win an
ICSC international award.
Post-launch MADISONSOHO shaped a new creative
direction for the centre and we have recently been selected to
drive the centre's social media as well as maintaining our
Grand Arcade showcases the tangible benefits of a
truly collaborative approach between agency, the onsite marketing
team, right through to the client.