Primetime TV
Hired as a full service agency to provide strategic, digital and creative input, we set out to make a dramatic impact on the customers of Plymouth’s Drake Circus.
First of all we identified the potential consumer for this
architecturally iconic regional shopping centre then, by Christmas
of 2010 and our campaign's launch, we began a highly creative and
impactful treatment to underpin all of our scheme's marketing
activity.
Our creative translated seamlessly and extremely effectively across
incentre, print, digital and a highly successful TV
commercial.
The TV ad uses the campaign's graphics in animation, providing huge
interest and serious stand out.
Click here to view the
advert.