CREATIVE RETAIL AND DESTINATION MARKETING

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MADISONSOHO attending the BCSC Purple Apple awards

30/04/2015


MADISONSOHO are excited to be attending the BCSC Purple Apple awards on Thursday 7th May 2015! Two of our clients have been shortlisted for the Purple Apple awards this year, each for their engaging, unique and memorable creative and strategic thinking. 

The BCSC Purple Apple Marketing Awards are the only awards in the UK retail property sector which recognise and reward effective shopping and town centre marketing. The awards aim to raise awareness of the need for effective marketing by helping to educate, train and develop those within the retail industry. The awards also help share new marketing initiatives, ideas and innovations.

Above all, the Purple Apple Marketing Awards reflect how marketers within the industry are constantly adapting to the latest trends, including digital marketing and driving retailer sales. As you can imagine we're extremely pleased to have two of our clients nominated this year.

In the 'Cause Related Marketing' category Putney Exchange, based in London, has been nominated for a community art event they ran in early 2014. The initiative saw trails of benches shaped as open books placed across the capital for the National Literacy Trust's 'Books about Town' public art project. They had opened one of their retail spaces to the artist who did a lot of the work on the benches on site involving the community and helping to raise the artists profile. We are proud to be supporting the nomination. 

Victoria Square in Belfast has also been shortlisted in the 'Events' category for our Dinosaur event held at the centre last summer for kids and adults alike. It was a 'roaring' success for the centre and its shoppers who had dared to take a #Selfiesaurus with the amazing displays featuring a 15ft Brachiosaurus, a 12ft wide Triceratops and a ‘Steel Dino’ sculpture. Children were also able take part in free Dino themed workshops and there was a dino themed trail around the retailers in centre.

Great fun for all!

For more information about BCSC’s Purple Apples click here


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