News | MADISONSOHO - Creative Retail and Destination Marketing


Dino Day at The Square digs to award glory


Victoria Square Shopping Centre, based in Belfast, scooped a prestigious Merit Award for their ‘Dino Day Out at The Square’ event at the recent Purple Apple Awards. Thrilling children and adults alike, the judges felt this was a killer event worthy of recognition. How often can you get a #selfiesaurus with some new Jurassic BFFs?

The Dino Day Out event featured a 15ft Brachiosaurus, 12ft wide Triceratops and a ‘Steel Dino’ sculpture. Children were also able to take part in free workshops including Dino T-shirt printing, Fossil Digs and an educational Dino Trail around the centre.

The judges commented, “This was a great event which was brilliantly executed and delivered from the initial teasers through to the actual events with workshops. The overall creative surrounding the event was superb, we especially loved the dino eye with the reflection of Victoria Square and the dinosaur trail that directed footfall through around the centre’. 

John White, Managing Director of MADISONSOHO who helped create and deliver the event said, “We are thrilled to have gained this award for Victoria Square and we continue to work hard creating more award worthy engaging, unique and creative events for our clients”.