One of the primary strengths of The Martineau Place mall in Birmingham is the fantastic array of food outlets on offer and the huge footfall the centre attracts as potential shoppers navigate through the centre en-route to other city destinations. Our creative platforms reflected this real world fact and, in order to maximise marketing spend, centred on the incredibly successful “Long Live Lunch” thematic which has been evolved and reinforced throughout the year. The more unorthodox viral campaign, seen on YouTube, attracted massive media coverage for the centre.