The “fantastic” campaign was our response to a challenging brief from the Kingfisher shopping centre who wanted a very impactful and energetic launch for their new giftcard that inspired potential shoppers and inherently communicated the benefits of the wider centre as well as the specific aspects associated with a giftcard. We handled all aspects from the initial ID through to outdoor advertising, direct mail campaigns, targeted e-blasts, online promotions, centre promotions and in-store displays, press and radio advertising and the launch event management (including live acts and radio station outside broadcasts).