XSCAPE creates the ultimate package holiday with MADISONSOHO /

5 August 2009

X-Leisure, the UK’s fastest growing premiere leisure brand, has appointed MADISONSOHO as creative agency across it national XSCAPE portfolio to provide lead creative and marketing communications support for its summer “Ultimate Package Holiday” activity programme.

Xscape centres are in Milton Keynes, Castleford (Leeds) and Braehead (Glasgow) and are award-winning ultimate destinations for action-packed family entertainment with movies, real snow slopes, bowling, urban lifestyle shopping, bars, restaurants and extreme activities all under one roof.

The Ultimate Package Holiday is a three week summer campaign that will see an intensive and action-packed event programme of summer activities at each centre.  A sophisticated indoor beach has been installed at each venue along with life-like check-in desk, airplane and baggage carousel and forms the main area for activities that will include finalists from Britain’s Got Talent such as Stavros Flatley as well as many other acts, activities and surprises.

MADISONSOHO were appointed, following a competitive pitch, to provide strategic input and lead creative and marketing outputs across all media for the initiative and have worked very closely with the Xscape marketing and events team from the outset.

Robert Warner, Creative Director for X-Leisure said:
“We were impressed with the quality of ideas, creative and the excitement that MADISONSOHO showed for this project from the outset.  On appointment, they continued to impress and the Xscape team have really enjoyed working with such a creative, professional and upbeat team. 

The idea to create The Ultimate Package Holiday at each of our Xscape centres was very brave but our combined efforts are first class and have ensured our customers really can enjoy summer in the UK, whatever the weather!  We have had great feedback from our customers so far about the events and the range of offers and special promotions that form part of this initiative and it is only set to get better!”

Daniel Vigrass, MADISONSOHO Creative Director, added:
“XSCAPE is a great client and the creative freedom extended to us on this project is evident in the quality of our work and has resulted in some fantastic outputs. 

We pitched a number of quality ideas for the summer programme but the way that The Ultimate Package Holiday has materialised is amazing – from the stunning beach installations at each venue which are a credit to Xscape events team to the detail in some of our design outputs, it’s been a true collaboration of agency and client and a joy for my team and for us all at MADISONSOHO.”

The Ultimate Package Holiday promotion and events programme runs until August 16th at XSCAPE centres nationally.

ENDS

Notes to Editors /

MADISONSOHO is a dynamic new marketing agency offering a confident, honest approach to marketing campaigns. With offices in Baskerville House, Birmingham, and St Mary’s Axe, London, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve real results for clients. The agency specialises in lifestyle, retail and leisure, alongside corporate investor and financial sectors.

For further press information contact:
John White
0121 503 2575
john.white@madisonsoho.com

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