MADISONSOHO bags The Thistles Shopping Centre account /

3 February 2009

Digital and marketing specialists MADISONSOHO, headquartered in Birmingham, has further strengthened its shopping centre portfolio after being announced as the new creative agency for The Thistles shopping centre in Stirling, Scotland. 

The MADISONSOHO team scooped the sought after six figure account and were appointed as the centre’s creative agency, following a four way pitch. Activity is already underway and will see a powerful creative campaign running across all media, including a strong television element, which has been utilised very effectively over the past couple of years.

This new account follows several recent six figure account wins for MADISONSOHO in the shopping centre market and demonstrates the appeal to clients of its fresh, honest approach to marketing communications.  It is also geographically important to the agency and further increases its Scottish client base.

John White, managing partner of MADISONSOHO said:

“We are delighted to be on board with such a large retail scheme in Scotland. The bold, fresh approach to the creative put forward here certainly made an impression, drawing on our experience of the retail sector. The versatile creative can be adapted to create a cohesive theme that works across all media and demonstrates what a great shopping destination The Thistles has become in recent years.”

He added: “Importantly, it gives us further critical mass in Scotland following other recent Scottish client wins and provides the opportunity for us to strengthen our presence and team here.  Our search for more top talent to join MADISONSOHO in Scotland is already underway!”

Geraldine El Masrour at The Thistles said:

“The subtle but powerful tweaks made by MADISONSOHO have modernised the visual identity for the centre and aim to widen the customer appeal further.  We very much look forward to putting the marketing strategy and these corresponding creatives that really fit the brief, into practice over the coming year.”

ENDS

Notes to Editors /

MADISONSOHO is a dynamic new marketing agency offering a confident, honest approach to marketing campaigns. With offices in Baskerville House, Birmingham, and St Mary’s Axe, London, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve real results for clients. The agency specialises in lifestyle, retail and leisure, alongside corporate investor and financial sectors.

For further press information contact:
Louise Fisher
Willoughby PR
0121 456 3004
louisef@willoughby-pr.co.uk

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