MARLOWES WIN STRENGTHENS RETAIL PORTFOLIO FOR MADISONSOHO /

30 March 2009

Further strengthening its position as a leading retail and shopping centre specialist, national marketing agency MADISONSOHO has been appointed to implement a vibrant creative and marketing programme for Marlowes Shopping Centre in Hemel Hempstead, following a highly contested four-way pitch.

The innovative, results driven marketing approach and bold creative developed by MADISONSOHO had instant appeal for the centre, mapping out campaignable elements throughout the year and demonstrating the agency’s extensive knowledge of the sector and ability to maximise budgets to meet and exceed the brief.  Planned activity across 2009 includes a move to more in-centre promotions and vibrant, interactive events to better attract shoppers to the centre’s strong fashion offer.

Owned by Standard Life Investments and with dynamic managing agents, Foundation, Marlowes is the leading shopping centre destination in Hemel Hempstead; a position it aims to maintain and build upon throughout 2009 and beyond.

The win follows a string of high profile shopping centre successes for the agency recently, testament to its targeted, honest approach to marketing.

Eileen Gannon, Marketing Manager at Marlowes commented:
“I’m excited to work with MADISONSOHO.  We’ve made solid progress in recent years at Marlowes and the additional resources and expertise at MADISONSOHO will enable us to build on that success to maximum effect, thereby supporting our retailers by showcasing their products and brands.”

Daniel Vigrass, Creative Director of MADISONSOHO said:
“We are looking forward to making a difference at Marlowes and working with the extremely dedicated team to achieve the right results. This is the first time we have worked with managing agents Foundation, and we’re relishing the chance to benefit from their unique approach to measuring the real success factors behind an effective shopping centre campaign. This is an approach we truly believe in – the current climate is forcing all marketeers to measure the effectiveness of their creative and their campaigns and this is something we really welcome.”

For details of Marlowes see www.themarlowes.co.uk
For Foundation visit www.wearefoundation.co.uk

ENDS

Notes to Editors /

MADISONSOHO is a dynamic new marketing agency offering a confident, honest approach to marketing campaigns. With offices in Baskerville House, Birmingham, and St Mary’s Axe, London, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve real results for clients. The agency specialises in lifestyle, retail and leisure, alongside corporate investor and financial sectors.

For further press information contact:
Louise Fisher
Willoughby PR
0121 456 3004
louisef@willoughby-pr.co.uk

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