BCSC looks to Brighter Horizons in partnership with MADISONSOHO /

18 August 2009

BCSC (formerly British Council of Shopping Centres) has appointed MADISONSOHO as its full service marketing and creative communications agency for its flagship Shopping Centre Management Conference and Exhibition to be held in Bournemouth in March 2010.  The appointment follows a hotly contested four-way pitch.

MADISONSOHO have created a brand for the event and will work in partnership with BCSC to produce all marketing and promotional materials in the run-up to the three day national conference and exhibition that will see approximately 600 delegates from all areas of the shopping centre and organised retail community converge on Bournemouth.

The event creative reinforces the chosen theme of Brighter Horizons which reflects the seaside location of the venue and communicates the upbeat and future-focussed tone being adopted for the conference.  This is designed to support the general trend of increasingly improving confidence within the UK retail and property sectors generally.

Commenting on MADISONSOHO’s appointment, the BCSC Conference Chairs said:
“More than ever before the BCSC Shopping Centre Management Conference and Exhibition is an important event in our yearly calendar.  We are pleased to have chosen an agency with all the right experience as well as one that has been able to offer the flexibility we need as our event plans evolve.  MADISONSOHO ticked all the boxes and we are delighted with this appointment.”

John White, Managing Partner at MADISONSOHO added:
“This is a fantastic win for us.  MADISONSOHO works with a wide range of shopping centres throughout the UK and it’s a market in which we’ve been really active and successful lately because of our experience and ability to deliver measurable results for our clients.  We’re all delighted to be working with BCSC who are undoubtedly the voice of all in this industry, and we look forward to Brighter Horizons for shopping centre managers and for everyone in the shopping centre arena.”

ENDS

Notes to Editors /

MADISONSOHO is a dynamic new marketing agency offering a confident, honest approach to marketing campaigns. With offices in Baskerville House, Birmingham, and St Mary’s Axe, London, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve real results for clients. The agency specialises in lifestyle, retail and leisure, alongside corporate investor and financial sectors.

For further press information contact:
John White
0121 503 2575
john.white@madisonsoho.com

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