MADISONSOHO to support relaunch of retail centres /

26 October 2008

MADISONSOHO, the national agency offering honest marketing communications, is delivering its own brand of retail therapy.

The agency has been appointed by DTZ, following a six way pitch, as a marketing partner to assist with the rebranding and launch of three key shopping centres recently acquired by Bride Hall from The Mall.

A key requirement is for MADISONSOHO to rebrand the two London and Chester shopping centres to a tight timeframe, as well as embarking on an exciting relaunch marketing campaign.

MADISONSOHO’s managing partner, John White, said:

“We are clearly delighted to win this high profile project as we were up against some strong London agencies and we had not worked with DTZ before.  In addition to the rebrand, MADISONSOHO will be creating new identities for each centre including signage, core marketing materials, websites, in-centre customer service experiences and other tactical marketing outputs. A significant launch campaign will be part of an on-going support programme for the centres.”

Alan Thornton, Director of DTZ said:

“We selected MADISONSOHO as they went to great lengths to gain an insight into the project and their solutions were very clearly right for each of the centres.  They have tremendous understanding and enthusiasum and this was reflected in a very confident set of realistic and appropriate marketing proposals.”

This latest win with DTZ follows MADISONSOHO’s recent appointment to support marketing for Kingfisher Shopping Centre in Reddich. The agency also works for national shopping centre portfolio owner Propinvest and Bullring in Birmingham and has a team with specialist retail marketing expertise. 

ENDS

Notes to Editors /

MADISONSOHO is a dynamic new marketing agency offering a confident, honest approach to marketing campaigns. With offices in Baskerville House, Birmingham, and St Mary’s Axe, London, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve real results for clients. The agency specialises in lifestyle, retail and leisure, alongside corporate investor and financial sectors.

For further press information contact:
Louise Fisher
Willoughby PR
0121 456 3004
louisef@willoughby-pr.co.uk

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