Right time, right place for new agency MADISONSOHO /

16 July 2008

The formation of dynamic new agency MADISONSOHO follows a successful management buyout from DG3, Diversified Global Graphic Group. MADISONSOHO will operate from Birmingham and London.

Taking on board the strong creative, management and client services line-up from DG3’s marketing arm, MADISONSOHO benefits from an established global agency network background from which to offer its confident, modern and honest approach to marketing.

Headed up by managing partner, John White, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve results for clients. The agency has two strong specialist areas - lifestyle, retail and leisure and corporate investor and financial sectors.

Executive creative director, Daniel Vigrass, and client service director, Peter Keevil, complete the strong senior management team, having worked together at DG3.

The agency will move to new offices in Birmingham’s Baskerville House in early August, closely followed by the opening of a London base in St Mary’s Axe at the start of September, already boasting an impressive client list that will move with them from DG3.  

Names such as Bullring and Propinvest, on the lifestyle side and IMI, Anglo American and Evolution plc for the corporate arm of the business will form part of the transition and sit alongside new client wins, including the Kingfisher Shopping Centre in Redditch.  

Managing partner, John White said:

‘We are delighted to have done the deal with DG3. It was strategically right for them to divest the creative marketing arm and the buyout provides a solid platform for us to really grow and evolve as an independent agency.

‘As the market moves away from traditional advertising, MADISONSOHO is set to offer support that will deliver real results, particularly in the current climate. We have cherry picked the services that clients want and can see the benefit from, such as online and digital web services, to create a strong proposition.

‘We are in the enviable position of having an established business right from day one thanks to the fantastic support we have received from existing clients and the energy and drive that has already gone into securing new ones.

For further information on MADISONSOHO visit WWW.MADISONSOHO.COM

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