Sharp shooting companies on target for Olympic success /
15 August 2008
Striking gold for the UK, marketing and digital specialist, MADISONSOHO, has unveiled a powerful digital web platform to drive global sales for sporting ammunition manufacturer, ELEY, to maximise its successful pre-Olympic re-brand.
Aiming to secure a wider global audience for ELEY’s full sporting product range, MADISONSOHO has developed an advanced web technology platform that powers the ELEY website in a number of different languages.
This unique and sophisticated content system has incorporated innovative technology that will allow the complete UK website and its functions to be easily translated into alternative languages, with the character differences automatically included, ensuring that information can be converted and updated effectively by ELEY on a rolling programme. The English website is already live and accruing great praise within the sporting fraternity with five more language websites due for launch in late August, to include Chinese, Spanish, French, Italian and German versions with additional languages already scheduled in for later this year.
MADISONSOHO originally undertook the re-branding of ELEY to refresh the brand’s identity, website and marketing material to maximise sales in the important lead up to the Beijing Games. As a result the company has enjoyed an upsurge in sales in both export and home markets with around 75% of shooters at this year’s Games using ELEY products, including teams from GB, the USA and China and the multi-language websites are set to capitalise on this success.
Peter Keevil, client services director at MADISONSOHO said:
“The development of this new website technology really is a big step forward. Although translating a website into different languages may initially sound simple, character and regional variations can cause problems technically. We have designed this innovative format to overcome this so it can accept copy in complex languages, such as Chinese, as well as giving clients the capability of updating their web content in-house for a cost effective web solution. The format will be an invaluable tool for companies wanting to develop and maximise their global markets and we are more than happy to see how this technology could work for them.”
Kate White, marketing manager at ELEY, said:
“The original website and marketing redesign undoubtedly had an impact on our business as it allowed us to communicate effectively with our global audience, be much more responsive to customer needs and has reinforced the quality of the product on a world level. We have wide recognition for our top-line Tenex product but the introduction of the six new websites will provide additional standout for our complete range of products and the brand awareness as a whole, on a worldwide scale.”
Completing the company’s marketing "arsenal" are brochures in all six languages helping the company expand it's business, particularly in to the emerging Asia and Russia markets.
Kate White, Marketing manager for ELEY with
Peter Keevil, Client services director at MADISONSOHO.
back to index / back to top /