MADISONSOHO enjoys digital shopping strength /

11 December 2008

Creating a breakthrough web solution for the fast paced retail industry, national digital and marketing agency, MADISONSOHO, has unveiled an innovative Single Source Content Management System (SSoCoM) that provides shopping centre chains with flexible central and local control over numerous, individually designed websites at any one time.

Initially being used to add a valuable, cost effective dimension to the marketing of a portfolio of ten very different shopping centres around the UK, MADISONSOHO has developed ten distinctive websites in line with the unique brand identity of each centre.  Underpinning each website, the addition of the Single Source Content Management System (SSoCoM) ensures that content can be managed and maintained on a local, site specific basis or coordinated overall across all ten sites by the central portfolio management team, as required. 

Custom-made modules let nominated users, such as centre managers, utilise centre specific sites for maximum benefit and keeping content refreshed and timely for each location and customer base. All news, events and offers can be updated locally, and exclusive promotions can be easily created and run through the appropriate site accompanied by downloadable coupons redeemable in-store.

Other advantages to the system include the ability to efficiently communicate with registered shoppers using SMS text messaging and easily created emailable newsletters and online competition tools.

Peter Keevil, Head of Digital Services at MADISONSOHO, said:

“The potential of the web in the shopping centre arena is growing at pace, particularly when it comes to deploying a series of centre websites within the same portfolio. Our new Single Source Content Management System (SSoCoM) opens up the options for shopping centre marketers ensuring local websites are professional, appropriate and have all the available features and tools without excessive project fees usually associated with developing such sophisticated websites.”

Notes to Editors /

MADISONSOHO is a dynamic new marketing agency offering a confident, honest approach to marketing campaigns. With offices in Baskerville House, Birmingham, and St Mary’s Axe, London, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve real results for clients. The agency specialises in lifestyle, retail and leisure, alongside corporate investor and financial sectors.

For further press information contact:
Louise Fisher
Willoughby PR
0121 456 3004
louisef@willoughby-pr.co.uk

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