DTZ Retail Marketing team joins MADISONSOHO /

8 February 2010

DTZ Retail and creative agency MADISONSOHO have agreed a deal that will see DTZ’s five-strong UK and European retail marketing team form a new strategic division within MADISONSOHO. From today, 8 February 2010, the new division will complement MADISONSOHO’s existing strength in branding, advertising and web services.  The team will continue to work with existing DTZ clients, and will regularly work in-house at DTZ.

Eileen Connolly, who heads the team and who joins MADISONSOHO as Managing Director of the new strategic division said: “Given the turbulent nature of the market at the moment, this is an innovative solution which allows us to build on our existing strengths and provide clients with even more innovative marketing services.  Marketing is often sidelined when times are tough so this affiliation is a truly original approach which will benefit our current clients and hopefully win some new ones.

Connolly adds: “We already work with MADISONSOHO on a number of schemes and their creative yet practical approach has been a breath of fresh air.  We will be offering a strategic service to clients irrespective of whether the creative work is handled by MADISONSOHO or another agency.  This will give our clients great flexibility based around their requirements.  We are all thoroughly looking forward to working with the MADISONSOHO team.”

Mike Friday, Business Manager for DTZ Retail said: “Retail marketing is a niche service and as a result, we have decided that outsourcing it is the most cost effective and efficient way of ensuring that our clients have access to the best retail marketing support.  We already have an established affiliation with MADISONSOHO and with Eileen and the team joining them we are confident that we will be able to provide existing and new clients with an enhanced service, without jeopardising delivery, continuity or quality.”

John White, CEO of MADISONSOHO was equally positive: “This is great news for us, for DTZ and for the industry.  DTZ’s strategic retail marketing offer is held in huge regard and we have also built a highly successful shopping centre offer over the past few years.  Jointly, we think we’ll be able to provide a perfect combination of fresh strategic thinking and innovative creative work which will be unique in the industry”.

Former DTZ Director Alan Thornton is also joining MADISONSOHO’s new strategic division.

For more information, please contact....

John White, MADISONSOHO
Tel: +44 (0) 7768 777 730 / john.white@madisonsoho.com

Eileen Connolly, MADISONSOHO,
Tel: +44 (0) 7808 479 236 / eileen.connolly@madisonsoho.com

Anna Reid, DTZ,
Tel: +44 (0)203 296 3486 / anna.reid@dtz.com

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