New card a marketing gift for MADISONSOHO /

04 October 2008

Showing exactly what the Kingfisher Shopping Centre in Redditch has to offer the local and wider area, marketing and digital specialist, MADISONSOHO, has put into action a bold marketing campaign to launch the centre’s first ever Giftcard option.  

Aiming for high impact, MADISONSOHO took a fresh, no holds barred approach to the launch of the card, which allows shoppers to spend all or part of the gift balance at any combination of the centre’s stores.

Taking over the entire shopping centre, the upfront ‘fantastic’ creative that runs through all activity from the card design itself to giant ceiling hangings, instantly demonstrates the benefit of the card to shoppers, generating a sustained buzz within the centre.

Bus-back advertising, website promotion and an 80,000 strong direct mail element, ensures the creative works equally hard outside of the centre providing a coherent brand identity throughout the surrounding area. Press and radio advertising and promotions complete the launch campaign. 

Beth Gray, marketing manager at The Kingfisher Shopping Centre, said:

“This brave creative cannot help but leave a lasting impression on shoppers and will make certain that people take a fresh look at the centre and its outlets long after the launch. The Giftcard is a terrific tool for the centre and MADISONSOHO’s ‘fantastic’ approach and creative quite simply hit the mark with what we want to achieve.”

John White, managing partner of MADISONSOHO said:

“We didn’t want to create a ‘me-too’ campaign. We realised we were surrounded by a wealth of advertising mediums within the centre, and by utilising these innovative vehicles we were able to totally encapsulate the shopping centre within the campaign. Working in conjunction with the more traditional elements of the campaign, this ensured we were able to give the card and the centre an identity that cannot be ignored.”

ENDS

Kingfisher gift card creative. 

Notes to Editors /

MADISONSOHO is a dynamic new marketing agency offering a confident, honest approach to marketing campaigns. With offices in Baskerville House, Birmingham, and St Mary’s Axe, London, the agency’s driving ethos is to draw on the marketing and creative services, and growth areas such as web and new media, to achieve real results for clients. The agency specialises in lifestyle, retail and leisure, alongside corporate investor and financial sectors.

For further press information contact:
Louise Fisher
Willoughby PR
0121 456 3004
louisef@willoughby-pr.co.uk

back to index /    back to top /