Providing industry knowledge worth sharing…
Building up the initial success of your brand can be a relatively easy thing to do, especially when you’ve got a great product, but knowing how you got there and how to sustain it can sometimes prove a bit of a challenge. Our solution is Gold Dust, a comprehensive range of Key Performance Indicators (KPIs) and marketing success factors and benchmarks that enable you determine your true marketing success and ROI. Gold Dust is a God-send for shopping centre marketers, managers and owners looking to raise their game and drive retail marketing best practice and performance.
Storing solutions somewhere safe…
Considering finding somewhere secure to store all of your retail marketing assets, as well as have the ability to manage user-access? Our online portal, The Vault, has this flexibility, as well as the ability to facilitate and improve on the marketing of retail destinations. This ‘virtual toolkit’ can store marketing assistance, detailed guides, images, and all of your digital assets and allows for expert webinars on best practice and industry standards, together with valuable access to industry data and expertise. This can be home to everything from management reports and best practice guides to consumer trend information, giving you instant access to everything you need in a single, secure, online repository.
Getting to know your audience…
Engaging with the right people using the right content is an essential part of being a good retail marketer. Introducing Newton - the latest and probably, most important addition to our range of services. When it comes to knowing your shopper, Newton uses data segmentation to enable you to identify specific target groups and engage them with relevant content, news, promotions and offers – both digital and through traditional marketing channels. Through offers and promotions we can excite and entice them into your retail destination whilst retaining and building on their loyalty and, literally, learning about your shoppers. This is customer engagement and customer relationship management…just on a whole new level!
Ensuring your opening is a success
Planning is always key when launching any project. The same applies post launch. This service uses our tried and tested approach and systematic application of a rigorous planning process to successfully launching a retail or leisure destination. Your dedicated team will create a detailed, bespoke marketing plan, grounding your project from the start. Research is at the core of our planning, and through that we develop key objectives and targeting for your scheme’s launch. Launchpad is created to be fully integrated into your marketing plan and adapted as necessary. Core briefs can also be expanded upon and developed for international and local multi-disciplinary agencies alike.
Keeping it user friendly
Managing and updating content should be an easy process. This is one of the reasons we created Stardust, our very own website content management system optimised for shopping centres. Every user is different so, we approach problems in a similar way. This solution has all the features a centre needs to add custom features and maintain their site and is presented in a user-friendly platform. Despite Stardust being an easy system to use, our digital team provide training so updates can be made with confidence. Our creative team provide custom front-end designs, so your website is as unique as your shopping experience, and the technical functionality of your site can be as simple or complex as your marketing requirements dictate.
Giving is better than receiving
Assisting retailers and shopping centres to create and sell their own, branded gift cards, MADISONSOHO presents CleverCardz - a ‘hands-off’ solution for retailers and destinations alike that want to be able to sell their giftcard via their website. A simple, yet effective solution, shoppers order gift cards through your retail site and we take care of the rest. This covers everything from handling and processing online payments, through to admin, postage and fulfilment. We can even gift-wrap and post your gift-cards world-wide should you so desire. Whatever your requirements, CleverCardz can work for you and as the only online shopping centre service in the UK that sends gift cards directly to the recipient, rather than the buyer - what’s not to love?
Picking up the slack
Developing a solution to a staffing problem can seem a bit daunting. We’re no recruitment company, but we do know how important it is to find someone who’s professional and personable in equal measures. So when you find yourself a person down, Lou Lou could be just the short-term solution you need. This service involves MADISONSOHO deploying a skilled marketing manager, highly versed in retail destination marketing, who will help your campaigns and activity stay on track. And of course, Lou Lou has the added advantage of being backed-up by the full MADISONSOHO team at any point or for specialist marketing advice. From one to twelve months, Lou Lou can be on-hand offering expertise and knowledge, helping you drive the success of your destination.
Engaging with the right people
Being online is a must for any retail destination. So is being active across the relevant social media channels. If your reaction to the latter fills you with dread, our social media team are ready to offer advice and support. From daily management, to staff training, measuring and reporting, MadisonSocial offers the complete social media solution for users at all levels. Social media offers an instant sounding board for your brand - it’s a place to develop lasting, meaningful connections and engagements with consumers. Speak with our social team about how we can make it work for you.
What we do
MADISONSOHO is an international full service marketing agency specialising in innovative marketing for retail brands and retail and leisure destinations of all types and sizes.
We’ve evolved from our shopping centre roots and now drive the marketing activity of over £23bn worth of retail, leisure and mixed use destinations around the globe. Our marketing activities help drive over 700m annual shopper visits for our clients which include retail and leisure destinations of all types and sizes as well as leading international retailers and lux brands.
We blend strategists, creatives and digital experts to deliver world-class marketing solutions for our clients that maximise their commercial success.
Our services can be categorised into six unique offerings, as well as a number of innovative online and technological solutions that assist our client’s marketing activities:
Retro may be stylish, but living in the past won’t help your marketing strategy! So, stop hiding in your Grandmaster Flash t-shirt, ditch the Flock of Seagulls haircut and remember- ‘WASSUPP’ was NEVER an acceptable greeting.
Instead, let MADISONSOHO’s multi-disciplinary team use their dynamic thinking and ground-breaking ideas to help evolve your brand and keep your channels up-to-date.
We provide full, strategic marketing support from launches to re-positioning of distressed brands and destinations on a global scale including planning, budgeting and management.
Over the years, our creatives have left no stone unturned in their mission to deliver world-class creative work for our clients. Our creative is rooted in research and consumer insight and underpinned by detailed marketing, societal, technological and consumer trend analysis. This means you’re always guaranteed to get the best results from our bespoke approach.
Our experience, dedication and passion gives the MADISONSOHO creative team a real edge in the fast-paced world of retail and leisure marketing. Working from early doors to last orders, we disrupt traditional thinking methods to strengthen your brand.
For consumers and shoppers, getting what they need online can be like trying to take a sip from a waterfall. We understand how important it is to penetrate the vast amount of information online to be heard and to engage.
Our elite group of innovative marketing specialists have a mandatory MADISONSOHO ‘obsession-level’ understanding of digital marketing, design and development.
Whether it’s a website, mobile app, SEO, SEM, PPC or an immersive online experience you need, we have a bespoke solution that’s just right for your brand.
B2C and B2B challenger brands don’t just issue press releases anymore. Industry leaders recognise the two-way nature of an ever-evolving media landscape and they engage, have fun and partake in conversations with their fans, followers and stakeholders. The MADISONSOHO social media, PR and ‘conversation’ team are experts in engagement in the fast-paced world now dominated by social communication.
Our multi-disciplinary team of messaging and reputation management experts will plan and execute campaigns that increase your shares, your reach and your brand advocates, in an appropriate but highly captivating tone-of-voice and manner.
We help our clients build brands, not buildings. If you’re not asking ‘what can I provide in the way of a customer experience that people can’t download?’, then you should be.
Connecting with consumers is an integral part of brand development. Creating your first campaign is difficult without experience and ideas. At MADISONSOHO our approach will ensure your audience stands up and pays attention. From flash mobs and props to VIP and fully-immersive events, we think outside the box and deliver every time.
Relevant customer experience is essential to generate loyalty for any brand or destination. It is fast becoming the marketing tool of choice for challenger brands looking to make a significant difference for their customers.
Building on our extensive marketing and customer service heritage, we have developed a unique customer service analysis tool. This enables us to develop unique and detailed customer service improvement plans for our clients.
We investigate, we Interpret, we Innovate and we help you implement world-class customer service initiatives of all types.
In addition to our full-service offerings, MADISONSOHO has developed a suite of unique products designed to meet a number of client needs. Covering everything from marketing and communications support through to customer services for retail destination clients, our solutions include bespoke content management solutions, customer engagement platforms and comprehensive digital asset management platforms.